About Us

“Life is a journey, not a destination”

Our journey to The Phoenix Lifestyle Co.

We have had a wonderful journey in the fitness industry over the past 12 years, and we would not have evolved to where we are today without our past.

The Phoenix, Greek Mythology & Its Symbolism

“In ancient mythology, the symbolism of the majestic Phoenix bird, which is most often connected with the Sun, dies and is reborn across cultures and throughout time Ancient legend paints a picture of a magical bird, radiant and shimmering, which lives for several hundred years before it dies by bursting into flames. It is then reborn from the ashes, to start a new, long life. So powerful is the symbolism that it is a motif and image that is still used commonly today in popular culture and folklore.”

Originally, Phoenix Lifestyle & Fitness was to be implemented on the premise of moving from the old industrial location (Foundry Athletics) to our new, exciting, and ‘warmer’ community environment at Creekford. In a strange twist of fate the current Covid situation has given the Phoenix symbolism even more credence as we move towards our re-opening (re-birth).

We are now officially “Phoenix Lifestyle and Fitness” which is a much more appropriate name for what we provide. Foundry Athletics fit the factory style and industrial setting in which we were previously housed, but as we continue to change and grow our philosophy towards all aspects of health which includes, but is not limited to only strength and conditioning, this name is far more fitting. We have re-focused on the community/lifestyle aspect of our facility, and on the importance of daily exercise on our mental health. This current situation has for many, further solidified the importance of both daily movement and community interaction; each being necessary for us to flourish in our day to day lives.